The fact we at IBF are ‘team blogging’ has in itself raised comment this month, which has prompted an article on the IBF website and blog review. Let us know what you think… does a changing author of a blog lessen the value of that blog, or does it actually provide a broader viewpoint?
Maybe, with so many companies considering corporate and CEO blogs for their intranet this is a model they should consider? A ‘leadership team’ blog…. less onus on one member of the team to blog every day and a variety of viewpoints for employees to consider?
Toby Ward discussed intranet blogging earlier this year and offer good advice for those considering the idea in his article
It’s the last day of July, so I shall be signing off as the IBF blogger for a while. It’s been a new and interesting experience and I’d like to thank everyone who has left comments and enabled discussion and debate.
I don’t think team blogging lessens the value of a blog. If it’s needed to keep it active, do it, and varied authors can provide a broader viewpoint. Many companies are doing this now, interally and externally. For example, this agency has various authors from the executive team:
http://onetoone.blogs.com/
I will can learn more things.
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MIlan
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