Discussion forums, blogs, micro-blogs, social networking and other
social tools are rapidly becoming the communications vehicle of choice
internally, but how are intranet managers planning for, implementing
and governing these tools?
The IBF will be publishing a ‘Social Media Implementation Guide’ in
October of this year as part of the ongoing best practice Research
Programme. Available exclusively to IBF members the report will provide an in-depth look at how organisations like Nokia, KPMG and the Open University are using social media behind the firewall. The paper will provide guidance to intranet managers on the adoption and
implementation of social media.
Conducted by IBF researcher, Andrew Marr, findings will be collated
from a series of in-depth interviews with intranet managers and the ‘Social Media Survey’.
- Take part in the ‘Social Media Survey’ to receive a free summary of the findings.
About the author
Andrew Marr formerly intranet manager, BUPA, is a freelance business
advisor specialising in online strategy, analysis, development and
management. Andrew has 10 years intranet management experience and has
implemented a number of pioneering social media applications.
About IBF research
The Intranet Benchmarking Forum (IBF) carries out research into best
practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among IBF member organisations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at IBF meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.
