The IBF Mark - Awarding Intranet Excellence

The IBF Mark, an initiative launched by the Intranet Benchmarking Forum (IBF) in February 2009, recognises and rewards excellence in intranet design and management.

The IBF use a comprehensive benchmarking methodology to evaluate a member’s intranet in four key areas:

• Usability
• Communication and culture
• Strategy and governance
• Metrics and performance

Members whose intranets achieve above average scores in one or more of the above areas will be awarded the IBF Mark. 

The IBF Mark logo, used by a member in their web page template:

• demonstrates that an intranet has achieved an above average score in one or more of the four areas listed
• recognises the work of the  intranet development team
• gives an intranet team a year on year target to work towards
• demonstrates increased user confidence in intranet’s content and services
• demonstrates the value of the intranet
• provides a metric against which to calculate return on investment

and could also:

• serve to attract a higher calibre of intranet recruit
• provide a competitive advantage through increased employee productivity.

"We see year on year improvements to members’ intranets following our  benchmarking. The IBF Mark is designed to recognise and reward the achievement of our members’ intranet teams.” Paul Miller, IBF Chief Executive Officer and Founder  

The following IBF members have qualified for an IBF Mark during 2009 - 2010.

Organisation	Benchmarking area for which the IBF Mark is awarded
AXA	Communication & Culture
BP	Usability
BT	Strategy & Governance, Metrics & Performance, Communication & Culture
HMRC	Usability
HSBC	Usability, Strategy & Governance, Metrics & Performance, Communication & Culture
Kellogg's	Usability
Lloyd’s of London	Usability
Lloyds TSB	Usability
Ministry of Defence	Strategy & Governance
Northwestern Mutual	Usability, Metrics & Performance
PricewaterhouseCoopers	Strategy & Governance
Sara Lee	Strategy & Governance, Metrics & Performance, Communication & Culture
Schroders	Usability
Scottish Government	Usability
Vodafone	Usability
ExxonMobil	Metrics & Performance, Communication & Culture
United Utilities	Usability
IKEA	Usability